Great companies are well funded led.
Don't just chase AI to grow your business. Invest in your people.
Do your leaders grow with your business?
Investors write checks. Boards add advisors. L&D budgets disappear into offsites that feel good but don't stick. Meanwhile, your leaders don't have the support they need to level up with the business.
-
CEO turnover is at record highs
-
VP of Sales last 19 mo (-21% over 5 years)
-
Poor leadership drives 60% of employee turnover
-
Every replacement costs 6-12 months of lost momentum
Coaching brings the solutions forward.
Coaching doesn't replace experience. It accelerates it. You are the expert in your people, product, and process. The practice creates structured space to see more angles, reach deeper clarity, and build capabilities that cascade through your teams.
-
Coached employees are 3.2x more engaged
-
Coaching cultures see 46% higher performance
-
Managers are the #1 driver of retention
Coaching and marketing consulting by a 7x operator, from zero to IPO.
Are your marketing programs delivering?
Most tech companies can't afford to wait 6-12 months to hire a CMO. Or risk 200% of salary when it doesn't work out. Meanwhile, only 31% of marketers can unify their data well enough to make smart decisions. Fractional marketing leadership can be your secret weapon.
-
Led by a 7x startup CMO from seed to IPO
-
Full-stack marketing expertise, AI-powered
-
Engineering precision meets creative desig
-
Retain a fractional CMO or embedded growth partner on high-stakes projects
Coaching FAQ
How quickly will I see coaching results?
Leaders report clearer thinking within the first few sessions. Measurable shifts in team performance and decision speed typically show up within 4-6 weeks. The real compound effect comes from consistency over months, not days.
Is coaching just for C-Levels?
Elev18 coaching is designed for senior leadership: founders, VPs, and C-suite leaders navigating complexity. Group coaching strengthens entire leadership teams. The practice occasionally coaches upper-middle management preparing for senior roles.
What's the typical coaching schedule and fees?
Schedule: Weekly sessions are typically 55 minutes, give or take depending on the leader's schedule. Between sessions, async support is provided.
Fees: Leadership coaching is a business investment, not a personal expense. Companies pay on a project or retainer basis because stronger leaders mean better decisions, higher retention, and faster growth. Most engagements are structured as professional development within L&D or executive budgets.
Marketing FAQ
Can you help hire our next marketing leader?
Yes. Engagements often include hiring planning: defining the role, designing comp structure, sourcing and vetting candidates. Our founder has experience hiring for every single role in both B2B and B2C tech marketing. You'll end the engagement with both a functioning marketing system and the right person to run it.
Who will work on my projects?
The Elev18 founder Nicole Zheng is primarily the acting marketing leader. Her availability as a fractional CMO is on a limited basis. If there is a challenge in availability or fit, Elev18 may deploy a vetted marketing professional from our network.
Embedded Growth Partner or Fractional CMO: What's the difference?
Embedded Growth Partner means working shoulder-to-shoulder on 1-3 specific initiatives—rebrand, sales enablement, AI integration. You own it together, build it together. Fractional CMO is full marketing leadership: strategy, team management, board decks, hiring. Choose based on whether you need a partner on a project or someone running the entire function.
"Nicole is the best marketer, best leader, best co-founder that I have had the pleasure of working with! As a marketing leader she is data driven and precise, but more importantly she is innovative and fearless."